Meet The Team
Jayleen
Johnnybell
Jayleen
A self-taught baker, photographer and brains of the operation. Being an honor roll student and the oldest of three siblings has made her an incredibly responsible, hands-on young boss.
Hazel
Johnnybell
Jayleen
Funny. Sweet. Kind. Loving. Those are only a few ways to describe little miss smarty pants.
Hazel is the heart of the family and the brand. From naming the Hazelettes bracelets to selecting each bead, she is a creative genius who is always thinking ahead.
Johnnybell
Johnnybell
Johnnybell
A Dominican-American Digital Entrepreneur. She writes a lifestyle blog, NYTrendyMoms.com and is CEO of ShopJohnnybell.com
She has a unique eye for design as she's been in the lifestyle and fashion industry for over a decade.